There is a design without testing.. and then there is a design without the right testing. Both are equally dangerous whether it’s your digital application or a machine. Alongside UX, I am an aviation enthusiast as well. And there is no better example to explain design without testing than the…

Every day 100s of online job adverts appear for UX experts. Alongside the usual job description, there is a new trend starting to creep in recently, that “demands” UX to work within an Agile development environment. I am in the UX field for almost 15 years working with enough organizations…

As the UX industry grows at an exceptional rate and businesses globally realizing it’s potential, more and more people are switching their profession to become UX experts. Like any industry with an influx of newbies, it creates some issues. I’ll point out some here, which should be avoided by the…

Let me tell you what UX Design is… — Let’s look at the popular UX definitions first Wikipedia UX Definition In commerce User Experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. Don Norman & Jakob Nielsen UX Definition User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products.

I have been to quite a few job interviews throughout my career from small to big and all sorts of organizations. I will share my experience and what I have learned about how some stakeholders knowingly or unknowingly destroy the product UX. The Situation Once I went for an interview for one…

There is no second opinion when it comes to working for a Google, especially in the UX team. Google is one of the very few organizations where UX possibilities are endless, with 100s of products and services portfolio and billions of users worldwide, what else you need to stretch your…

Whether you are experienced or a newbie, unless you run a business your employment is either permanent or contractor/freelancer. These are the choices we make regardless of the profession. In the first article, I will be pointing out the pros and cons of permanent employment. In the following article, I…

If you haven’t read my previous article about how to become a successful UX designer, please read it here. How to land in a UX job is a continuation of my previous article. In this article, I’ll give you insight from both sides of a table, as a candidate and…

Especially if you are coming from a different profession. — Achieving something in a life requires a lot of hard work, dedication and passion. Pursuing the career you love is no different. There are thousands of profession you can choose, some require early preparation and interest at college/university level, e.g Doctor, Scientist, Engineer etc, these professions require additional education and…